Consumer, Retail & Luxury Goods
Brazil is one of the world's largest retail markets. Sales have grown strongly because the declining inflation rate that allows for continued expansion of real incomes (increasing demand for non-durable consumer goods) and credit conditions ease (sustaining demand for durable goods).
Three players currently dominate the market and the top five supermarket chains account for approximately 40% of total sales. Retail food sales still dominate the total retail market accounting for more than 50% of total retail sales. The rising purchasing power due to stable macroeconomic factors and the strengthening middle class base fuels the growth of Brazilian retail industry. The franchising industry also grew at a 9.35% rate.
Brazil, by far the largest consumer electronics market in Latin America, occupies first place in regional rankings. Fast food is proving to be recession-proof in emerging markets and Brazil is a battleground for fast food in Latin America. The fast moving consumer goods (FMCG) sector faces competitive threats from retailers’ private-label goods. The trend across Latin America is for firms to penetrate markets more deeply and reach lower income consumers through smaller packaging sizes rendering products more affordable to rural populations.
The luxury goods market is also growing steadily. According to analysts, given the increase in the number of global millionaires and line extensions that bring high-end labels to mass consumers, future growth is the natural trend for luxury innovative fashion houses. Growth will also be fuelled by the numerous countries worldwide whose expenditure for luxury fashion outweighs both salary and available luxury options. As brands become global, it is necessary for them to remain flexible, which means they need to have a greater command of different cultures worldwide, high level of customer services and the ability to meet different definitions of luxury all over the world. Companies in the consumer goods segment face the challenge of a constantly changing consumer behavior that have to be assessed and quickly translated into new products and services.
Hays Executive’s Consumer, Retail and Luxury Goods consultants are experts in every field of the Consumer Goods, Retail and Luxury Goods segment and really take the time to get to know clients and candidates. This ensures that we are consistently able to match the top Consumer, Retail and Luxury Goods professionals with the top jobs that each one of our clients has to offer.
